SEO Services
Effective Web Marketing Plan:
Objectives:
1. Maintain visibility whole the year round in all major search engines
2. Audience development
3. Maintain visibility in all relevant industry specific and general directories.
4. Generate high level of traffic/eyeballs on the site
5. Query generation
Methology:
Search engine triggering analysis:
Product/ service related research to identify search spiders
Submission to Search Engines and Directories:
1. International search engines like- Yahoo, Altavista, Lycos, Exite, Webcrawler, Infoseek, google, AOL,MSN etc.
2. Regional Search Engines
3. Country Specific Search Engines
4. Travel Dedicated Search Engines
5. Asian search engines like- Southasianet, Asianet , Asia guide, orientation, Asiakeys, Asia-link, Globepage Asiadragons etc.
6. Indian Search Engines like- 123india, Jadoo, Khoj, Humlog, Rediff, Viewindia, Surfindia, Indiaatlas, indiatimes etc.
Search Engine Optimization:
Search engines and directories play a critical role in Internet marketing, because the majority of Web surfers rely on these navigation guides to conduct their research. Most engines, however, return thousands of universal resource locators (URLs) for each search. Because users typically explore only the first 10 or 20 sites on the list, an understanding of how search ranking works can make a huge difference in traffic volume. Effective optimization of search engine results requires a combination of techniques, starting with a familiarity of specific directory categories and requirements, as well as carefully designed meta tags and other HTML code and pointer pages specialized for individual search engines. This approach also requires an in-depth understanding of the organization's overall marketing goals, including online and offline strategies. to employ interactive public relations with materials such as electronic press releases or other stories that may be of interest to specific groups. Marketers can add outbound links to these groups, enabling members to link directly to their site. Messages and links are particularly effective with moderated groups in which all messages or links must be approved by a group moderator. This imparts the group's seal of approval and lends credibility to the message or link.
While audience creation, advertising and promotions drive traffic to a site, it's the design that either encourages visitors to explore or drives them away in frustration. A good design is, of course, aesthetically pleasing. More importantly, though, it engages visitors, makes it easy for them to navigate the site and compels them to explore the site further,purchase products and return another day.
Attractive graphics that support the company's message are important. But large graphics that design acts to increase the communicative value of the interface, which leads to increased usability.
